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Stay informed. In an ever-changing industry, we keep you up to speed on new trends in design and production and provide you with free marketing support. Want to be on our VIP list and receive our quarterly News Flash™ series in the mail? Click below and register.
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ON GOLDEN POND
On June 21, America’s classic play and Broadway favorite, “On Golden Pond”, will open at The Little Church Theater in Holderness, NH and will be directed for the very first time by the Academy Award- winning author, Ernest Thompson. As part of our Corporate Social Responsibility program, BER inc worked with the nonprofit theater, Whitebridge Farm Productions and Thompson himself to design artwork and posters for the production.
For more information about this special event, go to www.littlechurchtheater.com.
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MARKETING SUPPORT
Your brand recognition is an intangible asset that you must protect as you would any valuable property. How do you do this?
- Be consistent. Be consistent. Be consistent.
- Don’t change without having a good reason.
- Calculate the cost to update all of your branded collateral before making a change.
If it makes sense to change your identity, for example, freshening up your logo or introducing new colors, fonts and imagery, make sure all of your branded materials are unified in look and feel and messaging. Consistency will give your business credibility and will make your brand more recognizable and, ultimately, more valuable. |
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TESTIMONIAL
"I wanted every aspect of this production of “On Golden Pond”, 33 years after I wrote it, to be personal and unique, including the artwork. I’ve had such satisfying success with BER inc’s extraordinary design team, from my website to my business cards, I knew they’d be the perfect fit for creating a fresh and stunning look, and in turning an iconic photo into a collectible poster. As always, they delivered, beautifully."
- Oscar winner
Ernest Thompson |
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BOSTON GIFT SHOW
This year the award-winning, socially conscious apparel line TownWear was showcased as a “Made in New England” product at the Boston Gift Show held at the Boston Convention & Exhibition Center in March. TownWear was founded in 2006 by BER inc and has become a nationally recognized brand in demand not only for its unique custom designs, but because of Townwear’s built-in giving program.
To find out where TownWear is available and to learn more, go to www.mytownwear.com. |
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MARKETING SUPPORT
Getting free advertising is as easy as writing your own press release. Think about newsworthy announcements that will inform the public and keep your business top-of-mind, such as:
- New hires
- Employee promotions
- Awards
- Certifications
- Eco-friendly improvements
- Technological advancements
- New product launches
- Charitable donations
Next, make a list of publications, including newspapers, association newsletters, trade publications and magazines (to name a few), that are local to your business or relevant to your industry, and then research the types of stories they run. Also consider online news sites as well as your own website. Stories about your business that get published online will help increase your search engine optimization. |
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THOUSANDS DONATED
Every January TownWear donates a portion of all its sales for the prior year to local charities personally selected by each authorized retailer. This year TownWear more than doubled its donations to dozens of charities throughout New England and in Florida. We received countless thank you letters, including this one:
“Your gift and your commitment to social responsibility are encouraging examples of the support we receive from this community.”
- Housing Assistance Corporation on Cape Cod |
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STONE L'OVEN PIZZA CO.
After BER inc branded the Pizza Wave of Cape Cod and sales immediately increased 30%, restaurateur Scott Lopes approached us to create something entirely new for his latest endeavor—Stone L’oven Pizza Co. We took him at his word and custom-designed a font for his logo and selected a color palette that is used throughout the restaurant, giving it a warm, organic, cozy feel.
To learn more about this unique pizzeria, click here. |
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MARKETING SUPPORT
Brand guidelines (also known as identity systems, style guide or style manual) are a set of standards for the design of your branded collateral. When used properly, these standards ensure that your staff, service providers, designers, manufacturers, and media professionals consistently represent your brand, both visually and verbally. Brand guidelines typically include systems for:
- Logo Usage
- Tagline Usage
- Color Palettes
- Typography Library
- Imagery
- White Space
- Voice and Messaging
By establishing a uniform look and feel you will undoubtedly build brand recognition, instill credibility, and, ultimately, increase equity in your brand. |
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TESTIMONIAL
“I hired BER inc for their innovative design services and cutting-edge ideas, which they delivered as they always do. They listen so intently it’s as if they can read my mind. Everything they have created has been exactly what I wanted and better than I could ever have imagined. This is a company that does more than what they’re paid to do. They’ve promoted my businesses in ways that make their work invaluable.”
– Scott Lopes, Owner |
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SUSAN M. CAMACHO, D.M.D., M.S.
This fall, BER inc has the distinct honor of launching a new brand identity for Massachusetts’ distinguished SouthCoast dentist, Susan M. Camacho, D.M.D., M.S. We designed a look and feel that captures Dr. Camacho’s modern and sophisticated approach to dentistry. But we didn’t stop there. To convey quietly the friendly, caring, gentle nature that is at the "heart" of her practice, we incorporated a hidden element.
To view more of our work for Dr. Camacho, click here. |
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MARKETING SUPPORT
As the primary graphic identifier for your company, your logo plays a very important role. To be successful, your logo should contain the following seven qualities:
- Simple
- Engaging
- Lasting
- Memorable
- Relevant
- Unique
- Adaptable
In order to be recognizable and to reproduce well at any size, your logo needs to be simple and adaptable. Having an engaging element, such as the hidden arrow in the FedEx logo, connects consumers to your brand and makes your mark unforgettable. A lasting design allows your logo to grow with your company, while a unique design that relates to your business will differentiate your brand from the competition. |
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TESTIMONIAL
"I can’t express enthusiastically enough my experience with BER inc. I wanted my brand identity to give patients a warm, welcoming feeling and to assure them that they will have a positive dental experience and receive expert care and BER inc’s work met every single one of my expectations. This company delivers personal and professional services and exceptional quality. They mean it when they say, “your image is our image”.
- Susan M. Camacho, D.M.D., M.S. |
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IMAGE COUNTS™
On April 28, 2010, BankFive hosted BER inc’s educational seminar, Image Counts™, at White’s of Westport. Nearly thirty BankFive business customers and executives from throughout the SouthCoast attended this event. “The seminar emphasized small changes business owners can implement to build their brands even in a down economy,” Breda McCarty, attendee and owner of Curtain Chic, located in Fall River, MA, stated.
To learn more about Image Counts™, how to become a host, and upcoming events, go to whyimagecounts.com. |
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Photo: Kerrin Adrian, Executive Director of BER inc, presenting to BankFive customers and executives in April.
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MARKETING SUPPORT
If you want to invest your time and money wisely, avoid these five branding mistakes:
- Not knowing who your brand really is.
- Not maintaining your brand.
- Trying to appease everyone.
- Not fully committing to branding.
- Not having a dedicated marketing plan.
You need to know who your company is—its personality and core values—in order to develop an image that accurately represents your brand. Your image is your reputation, so protect it by being consistent in how you do business and in how you market your business. Recognize that you can’t please everyone and focus your branding and marketing efforts on your target audience only.
Source: AllBusiness.com |
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ANNOUNCEMENTS
TownWear™, BER inc’s socially conscious apparel line, is the first company ever to receive the distinguished Entrepreneur of the Year award from the New Bedford Area Chamber of Commerce. To learn more, visit www.mytownwear.com. |
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TOWNWEAR™
As a result of a remarkably successful 2009, TownWear, BER inc’s socially conscious apparel line, has donated thousands of dollars to local charities. “We made a commitment to give back 5% of all our sales and supported more than a dozen charities this year,” Kerrin Adrian, executive director of TownWear, said. “We also launched an all new ladies line and extended youth line, so now TownWear has something for everyone—men and women of all ages, kids, toddlers, and even infants.”
For a complete list of authorized retail locations, go to www.mytownwear.com. |
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Photo: Bella, wearing Mattapoisett TownWear Citrus Orange youth hooded sweatshirt.
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MARKETING SUPPORT
Corporate Social Responsibility (CSR) is one way businesses earn trust and respect. By having a positive impact on the communities your business serves, the environment, and your employees, you add value to your products and services. Think about your business and how it gives back:
- Do you donate to charity?
- Do you encourage your employees to volunteer time during business hours?
- Do you use eco-friendly products, packaging or equipment?
- Do you recycle?
If you answered yes to any one of these questions, then your business is acting responsibly. Let the public know. People want to buy from companies that are good corporate citizens. |
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NEW RETAIL LOCATIONS
Pensacola, FL
Lee Tracy
Duxbury, MA
Sportworks Ltd.
Fall River, MA
Blount Company Store
Padanaram, MA
Folia
Westport, MA
Partners Village Store
& Kitchen
Little Compton, RI
Wilbur's General Store
Portsmouth, RI
Custom House Coffee
Warren, RI
The Blount Market |
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LAHTI & LAHTI, P.C.
BER inc is proud to introduce a new name and a brand new look for the premier firm in Southeastern, MA and Cape Cod specializing in estate planning and elder law. Formerly known as the Law Office of Michael T. Lahti, Lahti & Lahti, P.C. hired BER inc to create a visual identity that better reflected the peace of mind, financial security, and personal satisfaction the firm has provided to its clients for over 13 years.
To learn more about this project, click here. |
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Photo: Detail of letterhead for Lahti & Lahti, P.C., showing the firm’s new identity.
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MARKETING SUPPORT
If you’re deciding whether or not re-branding makes sense for your company, consider these top 5 reasons:
- New Name
- Product and/or Service Diversification
- Reposition
- Competitive Edge
- Identity Challenges
There are many reasons why companies and organizations invest in a new look and feel. If your company has changed its name, merged, increased its geographic market, expanded to offer a diverse range of products and/or services, discovered challenges with a current name, logo, or color palette, or if your competition has changed in any number of ways, then you may want to think seriously about whether or not re-branding is the right investment for your company. |
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ANNOUNCEMENTS
Kerrin Adrian, BER inc’s executive director, received the Top Young Professional Under 40 award from the New England Business Bulletin in December.
Angela Ellis was recently appointed to sales manager for BER inc’s socially conscious apparel line, TownWear™. To learn more, go to www.mytownwear.com. |
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